“Were taking tot shots. If toddlers could drink these are the size of shots they would take.”
“If I die I am blaming you for not answering to tell me the proper dosage of horse tranquilizers to take.”
“I just watched a girl in the library pull a vodka bottle out of her bag. I think I’m going to give her my number.”
These are actual text messages from a Web site called Texts From Last Night. Yes, of course this Web site offers hours of fun and laughter, but it also makes a gruesome point…sometimes when we go out to have a good time we don’t always remember how to keep our social media shirts on.
Personally (not saying I drink in excess), I would much rather send someone an inebriated text message than wake up to a Facebook video of me dancing on a bar pulling my shirt off…and with $40 lying all around me.
EITHER WAY – if you or your friends are among the 28 percent of the population with smartphones, you are prey walking among hungry lions.
Although I have no idea how to warn the general public that even one Four Loko will make the most composed of creatures giggle uncontrollably and crave sweet, delicious Allsup’s burritos with taco sauce at ridiculous times of the morning, or shield the eyes of a girlfriend from a video on Facebook showing you at that bar, in which she was not in attendance, and where you may or may not have taken your shirt off (and made $40), but I have found some killer tips on how to avoid your bad social media decisions.
- This was developed by Brenna Ehrlich and Andrea Bartz of CNN: “Let’s start with the most old-school of communication devices — the phone — and a simple exercise: 1). Take out your phone, 2). Close your eyes, 3). Scroll through your contacts 4). Open your eyes, 5). Dial. If you’re now thinking to yourself, “Oh, no! Don’t call THAT PERSON!” it’s time to clean out your phone.”
- In the past, the lesser-known Gmail feature only gave you 5 seconds to un-email, but a few months ago, the service extended that limit to 30 seconds. To unlock this ability, merely click the little green icon on the top right of your inbox, which will take you to Google Labs. Find “Enable Undo Send,” do so, and choose the 30-second option. Remember: After enabling it, you still have to go up to “settings” to change the duration. Still don’t trust yourself? Scroll down to the “Mail Goggles” app in Google Lab — during windows of time you assign (say, 1 to 6 a.m.), it asks you to complete a few simple math problems before you proceed with the emailing. It’s like a more helpful version of, “How many fingers am I holding up?”
- Developed by the same two girls, I have to share this tip given by them:
“It’s 4 a.m. and you are a pathetic loser. You’re tweeting incessantly about how your parents think you’re a disappointment, how you think you’re in love with your intern and how that weird rash on your– Oh, and did we mention there’s a half-empty bottle of vodka and a fully empty container of Mexican takeout in bed with you? Yeah. Times are tough.
Luckily for you, you can actually prevent such sad-sack behavior with a simple download. Just last week, web security company Webroot came out with a social media sobriety test. It’s basically a Firefox plugin that, once installed, will require you to pass a test (like typing the alphabet backwards) in order to access services like Twitter, Facebook and MySpace between certain (inebriated) hours.
Now if only you could install said plugin on your fridge. Did you really need to consume an entire block of cheese?”
To follow up to the previous post, it is important to realize that if you are going out for a job in social media, there is a great chance your future employer knows how to dig around your chosen social media Web sites.
This is why it is important now, more than ever, the build up your brand through social media. Brand
In the realm of public relations, we are only as strong as the relationships we build. These relationships hold value only through the practice of honesty, integrity, advocacy and loyalty. These suggestions will help your social media accounts reflect that type of person.
Who wouldn’t want to hire you?
- Look at your social profiles – make them as comprehensive as possible. Remove anything that could be detrimental to your job search.
- Google your name and see what is on page one. You need to have excellent content that showcases your abilities on that page.
- Buy your name as a domain name. http://www.yourname.com
- Create a blog that is your resume. You can use WordPress, but do it on your own name domain. Get technical help if you need.
- Make your LinkedIn profile as complete as you can. Optimize it for search around the terms a recruiter or potential customer might look for, if they wanted to hire someone like you. Join relevant groups on LinkedIn and Facebook.
- If you are not on Twitter, start an account. At the end of each blog post put Follow me on Twitter and link to your Twitter account. Add Join my network on LinkedIn and link to that. Tag the links with your name.
- Use Social Mention to find conversations about the industry or job you would like to have
- Analyze the conversations you find. Look for mentions of possible openings or conversations about your industry or subject. Just as companies look for statement of purchase intent, you can look for hiring intent.
- Identify topic trends and influencers in the conversations – the thought leaders in your field. Follow them on LinkedIn and Twitter. Like their content on Facebook.
- Read their blogs, comments, tweets, status updates. Comment appropriately. Retweet their content.
- Publish content that shows your expertise. Stay abreast of topics, trends and research in your industry. Post interesting and compelling content that people might want to share. Write articles and get them published on relevant industry websites.
- If you see a post or tweet that you can reply to intelligently and offer something that adds value to that conversation, engage.
- Build a core group of people you can network with and get them involved with you.
- Integrate your social media activity with your offline networking. Make every effort to connect personally with the people you have found online. Watch for conferences they will be attending that you could go to. Find out if there are local places where you can mingle and meet people you have contacted online.
- Join appropriate local industry networking groups and attend regularly. See if the people you meet there are online and follow them.
- Join general networking groups. You never know who you could meet there.
Although this blog is centered on the topic of public relations in social media, why not take on the topic of finding a public relations job through social media (or any job for that matter)?
If you are reading this blog, PR is obviously an interest of yours. However, I ran across this video that does a great job of explaining what it means to be a PR professional.
“Employment of public relations specialists is expected to grow 24 percent from 2008 to 2018, much faster than the average for all occupations,” according to the Bureau of Labor Statistics’ Occupational Outlook Handbook, 2010-11 Edition reviewing the field of Public Relations. “The need for good public relations in an increasingly competitive and global business environment should spur demand for these workers, especially those with specialized knowledge or international experience. Employees who possess additional language capabilities also are in great demand.”
With social media becoming more productive and evolving everyday, instead of Tweeting how much you hate class or bringing down your reputation with expressing how hung over you are through your facebook status (classy), why not direct some of that attention into finding a job?
Twitter is leading the way in social media sites when it comes to job postings. Sharlyn Lauby wrote a blog on Mashable/Social Media saying about 300 to 500 jobs are posted on Twitter per minute. Carmen Hudson, CEO and co-founder of Tweetajob, gave out this information.
Tweetajob is a company that sends job tweets that match a job seeker’s location and career interests.
Sounds great, doesn’t it? Well, Hudson heads a warning.
“Many of these jobs are duplicates, or from aggregators. It’s likely the number of real opportunities could be much lower,” Hudson said. “There is quite a bit of ‘job pollution’ on Twitter, because the job boards and many employers don’t target their job tweets.”
Don’t let this be a discouragement. The name of the game is finding the jobs!
This is where hashtags come into play.
Through the recommendation of Hudson, hashtags offer a way to sift through all the mud and uncover the sweet treasures of employment.
Here is a great site that provides an synopsis of Hashtags.
Here is a list of hashtags off Lauby’s blog, and some others I have found.
There are hundreds more but these are the ones I found beneficial. To check out more, visit the Career Rocketeer for their 100 top job search hashtags.
Another great place to look is on Mashable’s 40+ Jobs in Social Media You Can Apply for Today.
If you are interested in social media, or just plain addicted, Mashable’s job boards features job listings for a variety of positions in the web, social media space and beyond. It truly is amazing and a push in the right direction for…oh, say…the senior Texas Tech University student looking to move to the D.C. area? Yes.
The best thing to always remember comes from the audible chocolate of the great Jameson Webb:
“Don’t seek anything you can’t see yourself doing everyday for the rest of your life. Why work all week waiting for the weekend and when the weekend comes you already dread Monday. That’s not life – that’s a slow death.”
I came across a great post written by Christina Warren on Mashable titled “HOW TO: Measure Social Media ROI.” Not only is this post organized in a way that is very easy to follow, it literally walks a public relations professional, or student, through the process of how to measure the return of investment a social media campaign can offer. In a money-driven business world, this is an essential tool.
According to Warren, and the affiliated Mashable team, 84 percent of social media programs don’t measure return on investment.
Obviously, businesses are diving head first into the world of social media. However, for a business to remain successful it must compare what works with what does not – what makes and what looses money.
This is why a business, brand, or product needs to assess the impact a social media campaign is having. Whether this be awareness or monetary driven, a measurement of ROI can be difficult, but not impossible.
Warren points out that there are many aspects of a social media campaign that are difficult to track. The post offers a guide on how to track these pieces and fully determine the ROI the business is receiving.
Also included in the post is a PowerPoint created by Olivier Blanchard titled “The Basics Of Social Media ROI.” It takes a humorous and fun approach to a boring topic. Everyone has experienced death by PowerPoint in some form or fashion. His approach avoids the drooling, half awake PowerPoint comatose state and effectively establishes a base on which to build upon.
The rest of the post is broken up into categories including Defining Clear Goals, Metrics Tools, Sentiment Analysis, Social Media Product Suites and Making the Data Usable.
As a student and working professional of public relations, this information is highly useful.
PR students at Texas Tech University are required to take a marketing class where they obtain the knowledge of how to use marketing tools, such as how to measure ROI. However, that is where the application ends. I question if TTU will incorporate a more comprehensive teaching method that will help future PR professionals have an edge on the competition. Not to would be to hinder the future success of PR students.
In the working world, to be able to measure ROI in a social media campaign and show that to a client reveals stability. It can also be used as a strong, motivating sales pitch to prospective or existing clients. This, in turn, means more money. We would not be in this field if not to make money. That’s called a volunteer.
I recently found a story on Mashable covering Tweetminster and Tweet Congress.
It’s author, Stan Schroader, calls Twitter the swiss knife of communication platforms because of its simplicity and versatility.
Tweetminster, by Schroader definition, follows the UK political scene through Twitter. It helps users find all the UK politicians that are active on Twitter, but it also organizes tweets in a useful way. A user can check out which political party is the most active on Twitter, and has the ability to sort tweeters by constituency, and – if a politician is not active on Twitter – it can contact them directly from the site and try to convince them they should join.
The UK service was inspired by the US-based service, Tweet Congress, which includes a map of the United States, graphs and stats for Twitter using US politicians.
The Tweet Congress initiative aims to foster communication between lawmakers and the individuals who placed them into that position, the voters. This is yet just another form of connecting politicians to the publics in which they serve.
“We believe transparent government is better government,” said TweetCongress.org. “Twitter enables real conversation between lawmakers and voters, in real time. Find your representatives in Congress, follow them and give them a tweet full!”
What does this mean for PR in politics?
Well – now through Twitter, people not only have an additional news stream of their choice, but they can also mark messages with hashtags (#).
This enables a PR professional to link content with other tags that have related content. This is unique to Twitter. Hashtags are a great way to see unique conversations, along with different views and really be able to spread a message. Politicians are able to track a public conversation between friends and the publics that have placed them into office.
Having these avenues to communicate with voters, lawmakers and private citizens levels the playing field. Voters have the ability to have a voice in rural West Texas, all the way to Washington, D.C. They can ask questions and receive answers to them as well, giving the voters a sense of belonging in an online space – and ultimately, creating a better image if politics through the power of PR.