Although this comic is humorous (or absolutely hilarious), it is a good depiction of how Twitter has engulfed society.
The great thing about any new trend in the realm of communications is that we as PR professionals can exploit it to get our message across to a number of target markets at once.
Although Twitter is not relatively new, it is constantly evolving. This is where the fun of frequently staying current with new lingo, conversation techniques and monitoring tools separates a hobby to a paycheck.
The lingo changes quite often. Here is a list of the most popular lingo and twitterisms used at this time.
๏ tweet – a message of 140 characters or less
๏ hashtag – tweets that start with a # (tracking)
๏ tweme – same as hashtag (twitter meme)
๏ tweetup – twitter meetup
๏ tweetchannel – add #channelname at start of tweets
๏ tinyURL – for URLs longer than 30 characters
๏ DM – direct message (private)
To incorporate twitter into public relations, here are three tips that don’t stray very far from their roots.
- Open the Twitter doors to the company’s president of CEO. It’s ridiculous to expect a company leader to have the time to keep up with a blog or answer all Facebook comments and messages. Because Twitter is limited to 140 characters at a time, it is all about short thoughts and comments. With the current level of cell phone technology, your president or CEO can tweet from anywhere in the world as a marketing and PR apparatus.
- Keep in touch/Monitor media and bloggers. It is extremely easy to monitor someone on Twitter by following them. Often times, they will follow you back. Even if you don’t join Twitter or follow someone, you can monitor what people are saying about any person, company or brand. Twitter has a search engine that was designed to carry out this task. You can subscribe to these searches by RSS to keep yourself updated. Another tip is that you can “follow” all the people you find talking about your company. If they are talking about your company, they would probably be pretty ecstatic that someone from the company wants to follow them.
- Promote blog articles, webinars, interesting news, etc. It is recommended to often post links to blog articles relevant to your company, or other news articles that hold relevance, or your own blogs/ news articles. A good idea is to post articles on other websites that are relevant to your business, like a customer success story or other PR coverage. If you have other content that is appealing to your audience like a free webinar, post links to those as well.