Archive for category Let’s Find a Job

Personal Social Media Marketing and PR

To follow up to the previous post, it is important to realize that if you are going out for a job in social media, there is a great chance your future employer knows how to dig around your chosen social media Web sites.

This is why it is important now, more than ever, the build up your brand through social media. Brand

In the realm of public relations, we are only as strong as the relationships we build. These relationships hold value only through the practice of honesty, integrity, advocacy and loyalty. These suggestions will help your social media accounts reflect that type of person.

Who wouldn’t want to hire you?

  1. Look at your social profiles – make them as comprehensive as possible. Remove anything that could be detrimental to your job search.
  2. Google your name and see what is on page one.    You need to have excellent content that showcases your abilities on that page.
  3. Buy your name as a domain name.
  4. Create a blog that is your resume.  You can use WordPress, but do it on your own name domain. Get technical help if you need.
  5. Make your LinkedIn profile as complete as you can. Optimize it for search around the terms a recruiter or potential customer might look for, if they wanted to hire someone like you.  Join relevant groups on LinkedIn and Facebook.
  6. If you are not on Twitter, start an account. At the end of each blog post put Follow me on Twitter and link to your Twitter account. Add Join my network on LinkedIn and link to that.  Tag the links with your name.
  7. Use Social Mention to find conversations about the industry or job you would like to have
  8. Analyze the conversations you find.  Look for mentions of possible openings or conversations about your industry or subject.  Just as companies look for statement of purchase intent, you can look for hiring intent.
  9. Identify topic trends and influencers in the conversations – the thought leaders in your field. Follow them on LinkedIn and Twitter.  Like their content on Facebook.
  10. Read their blogs, comments, tweets, status updates. Comment appropriately. Retweet their content.
  11. Publish content that shows your expertise. Stay abreast of topics, trends and research in your industry.  Post interesting and compelling content that people might want to share. Write articles and get them published on relevant industry websites.
  12. If you see a post or tweet that you can reply to intelligently and offer something that adds value to that conversation, engage.
  13. Build a core group of people you can network with and get them involved with you.
  14. Integrate your social media activity with your offline networking. Make every effort to connect personally with the people you have found online. Watch for conferences they will be attending that you could go to.  Find out if there are local places where you can mingle and meet people you have contacted online.
  15. Join appropriate local industry networking groups and attend regularly. See if the people you meet there are online and follow them.
  16. Join general networking groups. You never know who you could meet there.

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Finding a Job Through the Power of Social Media

Although this blog is centered on the topic of public relations in social media, why not take on the topic of finding a public relations job through social media (or any job for that matter)?

If you are reading this blog, PR is obviously an interest of yours. However, I ran across this video that does a great job of explaining what it means to be a PR professional.

In 2008, the Bureau of Labor Statistics reported public relations specialists held about 275,200 jobs.

“Employment of public relations specialists is expected to grow 24 percent from 2008 to 2018, much faster than the average for all occupations,” according to the Bureau of Labor Statistics’ Occupational Outlook Handbook, 2010-11 Edition reviewing the field of Public Relations. “The need for good public relations in an increasingly competitive and global business environment should spur demand for these workers, especially those with specialized knowledge or international experience. Employees who possess additional language capabilities also are in great demand.”

With social media becoming more productive and evolving everyday, instead of Tweeting how much you hate class or bringing down your reputation with expressing how hung over you are through your facebook status (classy), why not direct some of that attention into finding a job?

Twitter is leading the way in social media sites when it comes to job postings. Sharlyn Lauby wrote a blog on Mashable/Social Media saying about 300 to 500 jobs are posted on Twitter per minute. Carmen Hudson, CEO and co-founder of Tweetajob, gave out this information.

Tweetajob is a company that sends job tweets that match a job seeker’s location and career interests.

Sounds great, doesn’t it? Well, Hudson heads a warning.

“Many of these jobs are duplicates, or from aggregators. It’s likely the number of real opportunities could be much lower,” Hudson said. “There is quite a bit of ‘job pollution’ on Twitter, because the job boards and many employers don’t target their job tweets.”

Don’t let this be a discouragement. The name of the game is finding the jobs!

This is where hashtags come into play.

Through the recommendation of Hudson, hashtags offer a way to sift through all the mud and uncover the sweet treasures of employment.

Here is a great site that provides an synopsis of Hashtags.

Here is a list of hashtags off Lauby’s blog, and some others I have found.

  • #prjobs
  • #jobs
  • #greenjobs
  • #jobposting
  • #jobadvice
  • #jobhunt
  • #jobsearch
  • #dreamjob
  • #hired
  • #PR

There are hundreds more but these are the ones I found beneficial. To check out more, visit the Career Rocketeer for their 100 top job search hashtags.

Another great place to look is on Mashable’s 40+ Jobs in Social Media You Can Apply for Today.

If you are interested in social media, or just plain addicted, Mashable’s job boards features job listings for a variety of positions in the web, social media space and beyond. It truly is amazing and a push in the right direction for…oh, say…the senior Texas Tech University student looking to move to the D.C. area? Yes.

The best thing to always remember comes from the audible chocolate of the great Jameson Webb:

“Don’t seek anything you can’t see yourself doing everyday for the rest of your life. Why work all week waiting for the weekend and when the weekend comes you already dread Monday. That’s not life – that’s a slow death.”

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