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“Were taking tot shots. If toddlers could drink these are the size of shots they would take.”
“If I die I am blaming you for not answering to tell me the proper dosage of horse tranquilizers to take.”
“I just watched a girl in the library pull a vodka bottle out of her bag. I think I’m going to give her my number.”
These are actual text messages from a Web site called Texts From Last Night. Yes, of course this Web site offers hours of fun and laughter, but it also makes a gruesome point…sometimes when we go out to have a good time we don’t always remember how to keep our social media shirts on.
Personally (not saying I drink in excess), I would much rather send someone an inebriated text message than wake up to a Facebook video of me dancing on a bar pulling my shirt off…and with $40 lying all around me.
EITHER WAY – if you or your friends are among the 28 percent of the population with smartphones, you are prey walking among hungry lions.
Although I have no idea how to warn the general public that even one Four Loko will make the most composed of creatures giggle uncontrollably and crave sweet, delicious Allsup’s burritos with taco sauce at ridiculous times of the morning, or shield the eyes of a girlfriend from a video on Facebook showing you at that bar, in which she was not in attendance, and where you may or may not have taken your shirt off (and made $40), but I have found some killer tips on how to avoid your bad social media decisions.
- This was developed by Brenna Ehrlich and Andrea Bartz of CNN: “Let’s start with the most old-school of communication devices — the phone — and a simple exercise: 1). Take out your phone, 2). Close your eyes, 3). Scroll through your contacts 4). Open your eyes, 5). Dial. If you’re now thinking to yourself, “Oh, no! Don’t call THAT PERSON!” it’s time to clean out your phone.”
- In the past, the lesser-known Gmail feature only gave you 5 seconds to un-email, but a few months ago, the service extended that limit to 30 seconds. To unlock this ability, merely click the little green icon on the top right of your inbox, which will take you to Google Labs. Find “Enable Undo Send,” do so, and choose the 30-second option. Remember: After enabling it, you still have to go up to “settings” to change the duration. Still don’t trust yourself? Scroll down to the “Mail Goggles” app in Google Lab — during windows of time you assign (say, 1 to 6 a.m.), it asks you to complete a few simple math problems before you proceed with the emailing. It’s like a more helpful version of, “How many fingers am I holding up?”
- Developed by the same two girls, I have to share this tip given by them:
“It’s 4 a.m. and you are a pathetic loser. You’re tweeting incessantly about how your parents think you’re a disappointment, how you think you’re in love with your intern and how that weird rash on your– Oh, and did we mention there’s a half-empty bottle of vodka and a fully empty container of Mexican takeout in bed with you? Yeah. Times are tough.
Luckily for you, you can actually prevent such sad-sack behavior with a simple download. Just last week, web security company Webroot came out with a social media sobriety test. It’s basically a Firefox plugin that, once installed, will require you to pass a test (like typing the alphabet backwards) in order to access services like Twitter, Facebook and MySpace between certain (inebriated) hours.
Now if only you could install said plugin on your fridge. Did you really need to consume an entire block of cheese?”
I came across a great post written by Christina Warren on Mashable titled “HOW TO: Measure Social Media ROI.” Not only is this post organized in a way that is very easy to follow, it literally walks a public relations professional, or student, through the process of how to measure the return of investment a social media campaign can offer. In a money-driven business world, this is an essential tool.
According to Warren, and the affiliated Mashable team, 84 percent of social media programs don’t measure return on investment.
Obviously, businesses are diving head first into the world of social media. However, for a business to remain successful it must compare what works with what does not – what makes and what looses money.
This is why a business, brand, or product needs to assess the impact a social media campaign is having. Whether this be awareness or monetary driven, a measurement of ROI can be difficult, but not impossible.
Warren points out that there are many aspects of a social media campaign that are difficult to track. The post offers a guide on how to track these pieces and fully determine the ROI the business is receiving.
Also included in the post is a PowerPoint created by Olivier Blanchard titled “The Basics Of Social Media ROI.” It takes a humorous and fun approach to a boring topic. Everyone has experienced death by PowerPoint in some form or fashion. His approach avoids the drooling, half awake PowerPoint comatose state and effectively establishes a base on which to build upon.
The rest of the post is broken up into categories including Defining Clear Goals, Metrics Tools, Sentiment Analysis, Social Media Product Suites and Making the Data Usable.
As a student and working professional of public relations, this information is highly useful.
PR students at Texas Tech University are required to take a marketing class where they obtain the knowledge of how to use marketing tools, such as how to measure ROI. However, that is where the application ends. I question if TTU will incorporate a more comprehensive teaching method that will help future PR professionals have an edge on the competition. Not to would be to hinder the future success of PR students.
In the working world, to be able to measure ROI in a social media campaign and show that to a client reveals stability. It can also be used as a strong, motivating sales pitch to prospective or existing clients. This, in turn, means more money. We would not be in this field if not to make money. That’s called a volunteer.
I recently found a story on Mashable covering Tweetminster and Tweet Congress.
It’s author, Stan Schroader, calls Twitter the swiss knife of communication platforms because of its simplicity and versatility.
Tweetminster, by Schroader definition, follows the UK political scene through Twitter. It helps users find all the UK politicians that are active on Twitter, but it also organizes tweets in a useful way. A user can check out which political party is the most active on Twitter, and has the ability to sort tweeters by constituency, and – if a politician is not active on Twitter – it can contact them directly from the site and try to convince them they should join.
The UK service was inspired by the US-based service, Tweet Congress, which includes a map of the United States, graphs and stats for Twitter using US politicians.
The Tweet Congress initiative aims to foster communication between lawmakers and the individuals who placed them into that position, the voters. This is yet just another form of connecting politicians to the publics in which they serve.
“We believe transparent government is better government,” said TweetCongress.org. “Twitter enables real conversation between lawmakers and voters, in real time. Find your representatives in Congress, follow them and give them a tweet full!”
What does this mean for PR in politics?
Well – now through Twitter, people not only have an additional news stream of their choice, but they can also mark messages with hashtags (#).
This enables a PR professional to link content with other tags that have related content. This is unique to Twitter. Hashtags are a great way to see unique conversations, along with different views and really be able to spread a message. Politicians are able to track a public conversation between friends and the publics that have placed them into office.
Having these avenues to communicate with voters, lawmakers and private citizens levels the playing field. Voters have the ability to have a voice in rural West Texas, all the way to Washington, D.C. They can ask questions and receive answers to them as well, giving the voters a sense of belonging in an online space – and ultimately, creating a better image if politics through the power of PR.
The use of social media has expanded into the daily lives of PR professionals. They use it to communicate with customers and to respond to questions of problems.
Facebook, Twitter, YouTube, LinkedIn and various other social media sites have become essential tools in the PR professionals arsenal.
“There are so many uses,” said Jeremy Pepper. “PR is able to participate in conversations and answer questions, be a support system for clients and companies, as well as empowering customers and power users to be a de facto resource for your company, a champion for your products.”
On the subject of business to business, Pepper went on to say that social media is amazingly used to align PR goals and figure out what the Return on Investment is for the client.
PR professionals are using social media to also add authenticity.
Just look at Barack Obama! Let’s not stop there, most political figures have embraced social media.
The White House has an official presence on Twitter, Facebook and YouTube, plus its own blog-powered website, for example. In addition, more and more local and national representatives from all over the world are taking to the web to connect with their constituents.
For example, on twitter Claire McCaskill (@clairecmc), the junior U.S. Senator from Missouri, has nearly 44,000 followers. Accordings to Tweetcongress.org, this makes her the second-most popular person in Congress.
This adds authenticity because it gives the Senator the chance to be more personal in her communications endeavors. This is just one example of politicials are utilizing the personal touch of social media.
Furthermore, the senator has developed a hashtag for Missourians to use so that she can connect with as many of them as possible.
Whether in the augmented reality of social media or real-life, the most successful PR pros focus on creating active relationships and truly engaging with their publics to have a real conversation. PR professionals are using social media in a lot of ways that include as either an enhancement or supplement to traditional PR forms of PR.
It isn’t about just putting a PR pitch on Twitter or Facebook, it’s about using the platforms in ways that help clients to connect.
Public relations specialists and practitioners were some of the first professionals to embrace the power of social media. As a result they are often the ones leading the way in the social space, whether constructing an entire strategic social media campaign or consulting a client from an actual agency point of view.
This blog is dedicated to the relationship and study between PR and Social Media and its continuous growth.